Do you make business decisions based on gut feelings and instinct? Or do you have data to support your decisions? Learn about the data based approach.
What is a magazine? Is it the name for a format? Is it the term for a periodical? Or is it something more? Read our opinion here.
Magazine editors, as they shepherd their magazines’ foray into the digital medium, can take a leaf out of the digital marketer’s handbook. Get the primer on magazine personalization here.
Adopting these five principles will give your magazine an immediate boost in terms of aesthetics, experience and reader satisfaction. Learn more.
Native Advertising is a hotly contested term in the publishing world. For many magazine publishers, native advertising is the modern-day advertorial. Here’s more.